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Featured Insights
Browse thoughts, opinions and research from our specialists


Oct 13, 20223 min read
THE WORLD OF INFLUENCER MARKETING
Influencer marketing is brilliant for both small and big businesses – it has taken over the world of digital marketing. Having multiple...


Sep 27, 20222 min read
CREATING THE PERFECT NEWSLETTER CAMPAIGN
Creating the perfect email marketing campaign is difficult, especially when drawing the line between spam-like emails and informative...


Sep 6, 20223 min read
WHY GEN Z IS THE KEY TO MEDIA SUCCESS
For those of us unfamiliar with the term ‘Gen Z’ – it refers to those born in the late 1990s to early 2010s and is seemingly the...


Aug 30, 20223 min read
OUR TOP WRITING TIPS
Writing is one of our main ways of communication, so it’s important that we absolutely nail it – regardless of if it’s writing for a...


Aug 30, 20222 min read
HOW TO KEEP ON TOP OF TRENDS
Keeping on top of trends can seem like a never-ending hamster wheel, as soon as one goes, another pops up. It’s increasingly difficult to...


Aug 24, 20223 min read
INSTAGRAM REELS - A BEGINNER'S GUIDE
Instagram reels are taking over the social media world – like we’ve mentioned in our previous blog, a predicted 80% of content will be...


Jul 26, 20222 min read
GOOD VS BAD SEO
SEO is key to making your website successful – Search Engine Optimisation is what will make your page appear within the first results...


Jul 19, 20222 min read
A GUIDE TO FOOD PHOTOGRAPHY
Creating great content is harder than it looks, getting the right composition, generating ideas and knowing exactly what angles to work...


Jul 11, 20223 min read
CREATING EFFECTIVE BACKLINKS
Our team at Audience are backlink experts, ensuring that your webpage and blogs are SEO optimized and rank highly when it comes to Search...


Jun 28, 20223 min read
THE WORLD OF PR
PR can be intimidating to someone with no experience, which is exactly why we’re here to help. PR can build amazing connections, expand...


Jun 21, 20223 min read
HOW TO BUILD BRAND AWARENESS
Brand awareness is extremely important when it comes to building an audience and letting them know what you and your company are all...


Jun 14, 20225 min read
WHAT IS COPYWRITING?
Copywriting is at the heart of all great marketing campaigns – it is what makes your audience want to engage with your content and...


Jun 7, 20224 min read
WHY GOOGLE ANALYTICS IS GREAT FOR BUSINESS
Hearing the words Google Analytics can give you quite a scare if you’re new to the marketing world, but we’re here to help you...Read More.


May 24, 20224 min read
HOW TO WRITE A BLOG POST
Blog posts can be confusing if you've never written one before - how do you start a blog post? how long should a blog post be? There are...


May 17, 20223 min read
AN EASY GUIDE TO LINKEDIN
What is LinkedIn? A question that many of us ask as soon as we hit the world of career development, but one not many know how to answer....


Dec 8, 20214 min read
A GUIDE TO PPC
It's quite likely you've already heard of PPC but you might not be entirely sure what it is? If so, then you’re in the right place as...


Nov 24, 20215 min read
THE BEGINNER'S GUIDE TO ONLINE MARKETING
The world of online marketing is never-ending and can seem like a bit of a minefield. However, if this is your first step into it,...


Nov 3, 20213 min read
HOW TO USE GOOGLE SHOPPING
Google Shopping is a platform increasing in popularity for small businesses who want to sell online. It's only become free for sellers to...


Oct 22, 20214 min read
THE ULTIMATE SOCIAL MEDIA GUIDE FOR BUSINESSES
It’s 2021 (if you didn't know) and the impact social media can have on your business is not to be underestimated. It connects you to...


Oct 13, 20214 min read
WHICH REVIEW SITES DO YOU NEED?
Let's talk about all things review sites. Your online reputation can make or break your business. Your customers can be your biggest...
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