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Browse thoughts, opinions and research from our specialists

Jul 12, 20236 min read

WRITING SEO CONTENT FOR BEGINNERS

In today's digital age, having a strong online presence is essential for any business or individual looking to reach a wider audience....

May 5, 20232 min read

BEST PRACTICES FOR HIGHER OPEN & CTR

Newsletters are a fantastic way to connect with your audience and keep them engaged, however, with inboxes overflowing, standing out and...

Mar 16, 20232 min read

SEO VS PPC: WHICH STRATEGY IS RIGHT FOR YOUR BUSINESS?

Search engine optimization (SEO) and pay-per-click advertising (PPC) are two of the most popular online marketing strategies today, but...

Nov 10, 20223 min read

HOW TO WRITE A GREAT PRESS RELEASE

Press releases are a great way of getting your brand in front of more people through featuring on publications and programmes. Usually,...

Oct 20, 20222 min read

CHOOSING AN SEO-FRIENDLY DOMAIN NAME

Having an SEO-friendly domain name will help you and your brand develop successfully, with more potential customers having the access to...

Jul 26, 20222 min read

GOOD VS BAD SEO

SEO is key to making your website successful – Search Engine Optimisation is what will make your page appear within the first results...

Jul 11, 20223 min read

CREATING EFFECTIVE BACKLINKS

Our team at Audience are backlink experts, ensuring that your webpage and blogs are SEO optimized and rank highly when it comes to Search...

Jun 7, 20224 min read

WHY GOOGLE ANALYTICS IS GREAT FOR BUSINESS

Hearing the words Google Analytics can give you quite a scare if you’re new to the marketing world, but we’re here to help you...Read More.

Dec 8, 20214 min read

A GUIDE TO PPC

It's quite likely you've already heard of PPC but you might not be entirely sure what it is? If so, then you’re in the right place as...

Nov 3, 20213 min read

HOW TO USE GOOGLE SHOPPING

Google Shopping is a platform increasing in popularity for small businesses who want to sell online. It's only become free for sellers to...

Oct 13, 20214 min read

WHICH REVIEW SITES DO YOU NEED?

Let's talk about all things review sites. Your online reputation can make or break your business. Your customers can be your biggest...

Oct 8, 20213 min read

AN EASY GUIDE TO SEO

WHAT IS SEO? SEO means Search Engine Optimisation. Focusing on SEO means improving your website content and raising your search engine...