ECOMMERCE TRENDS 2024
The UK e-commerce market is one of the most mature across the globe. This brings with it both enhanced opportunity and increased...
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Featured Insights
Browse thoughts, opinions and research from our specialists
Sep 15, 20233 min
CELEBRITY DRINK BRANDS: LOVE OR HATE?
We've all seen the hype around Kendall Jenner's 818 Tequila and Connor McGregor's Proper Twelve Irish Whiskey - but what attracts...
Aug 24, 20232 min
TIKTOK ENCOURAGES LONGER VIDEOS
From short snappy videos to immersive minute-long storytelling clips, is TikTok becoming the new YouTube? We know social media platforms...
Aug 18, 20232 min
NAILING COMMUNITY MANAGEMENT ON INSTAGRAM
Sometimes, it's easy to forget about the 'social' aspect of 'social media', but as we delve into the best business Instagram accounts, it...
Jul 25, 20234 min
TWO WEEKS WORTH OF SOCIAL MEDIA PROMPTS
Are you struggling to find fresh and engaging content for your social media platforms? Don't stress! We’ve pulled together two whole...
Jul 12, 20236 min
WRITING SEO CONTENT FOR BEGINNERS
In today's digital age, having a strong online presence is essential for any business or individual looking to reach a wider audience....
Jun 14, 20232 min
FREE SOCIAL MEDIA PLANNER TEMPLATE
Harsh truth: people expect the majority of businesses to have an online presence. Whether they are scrolling on TikTok for products to...
May 10, 20232 min
OUR FAVOURITE MARKETING TOOLS
The marketing industry has exploded in recent years with more and more tools becoming widely available and easy to use - these platforms...
May 5, 20232 min
BEST PRACTICES FOR HIGHER OPEN & CTR
Newsletters are a fantastic way to connect with your audience and keep them engaged, however, with inboxes overflowing, standing out and...
Apr 20, 20232 min
INSTAGRAM CAPTIONS: WRITING CATCHY CAPTIONS FOR SOCIALS
Captioning your social media posts can be tricky, whether it's captions for Instagram, Facebook or Twitter. Avid Instagrammers will know...
Apr 13, 20232 min
EDITING TIKTOK VIDEOS
Within the last year, TikTok has gone above and beyond when it comes to making editing videos within the app as easy as possible - this...
Apr 6, 20232 min
UGC CONTENT: WHY YOU SHOULD BE USING IT
User Generated Content (UGC) is one of the best ways to be consistent as a business on social media - and the good news is, most of the...
Mar 30, 20232 min
INFLUENCER MARKETING VS CELEBRITY ENDORSEMENT
Influencer marketing has boomed in the last 5 years, especially since the pandemic which had us stuck watching our favourite TikTokers...
Mar 23, 20232 min
HOW TO BUILD A STRONG & MEMORABLE BRAND
The importance of branding in marketing... Branding refers to the process of creating a unique name, symbol, design, or message that...
Mar 16, 20232 min
SEO VS PPC: WHICH STRATEGY IS RIGHT FOR YOUR BUSINESS?
Search engine optimization (SEO) and pay-per-click advertising (PPC) are two of the most popular online marketing strategies today, but...
Nov 17, 20222 min
CREATING A PERSONAL BRAND ON LINKEDIN
LinkedIn has developed from a career-only platform to a more personable, build-a-brand vibe – and we love it. Let’s face it, career-only...
Nov 10, 20223 min
HOW TO WRITE A GREAT PRESS RELEASE
Press releases are a great way of getting your brand in front of more people through featuring on publications and programmes. Usually,...
Nov 3, 20222 min
BEING REACTIVE ON SOCIAL MEDIA
Social media is full of reactive posts – and some brands are absolutely smashing it, Whether it’s RyanAir’s take on national politics,...
Oct 27, 20222 min
HOW TO PLAN A MARKETING CAMPAIGN
Marketing campaigns are great at boosting your small business, or new product or just attracting a whole new target audience, that’s why...
Oct 20, 20222 min
CHOOSING AN SEO-FRIENDLY DOMAIN NAME
Having an SEO-friendly domain name will help you and your brand develop successfully, with more potential customers having the access to...
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